Certified Google Partner · Search · Shopping · PMax
Google Ads Management
Google Ads Agency
in Kolkata,
Bangalore & Dubai
Search, Shopping, Performance Max, and YouTube campaigns managed by certified Google Partners. We manage ₹2Cr+ in monthly ad spend with transparent ROI reporting.
6.1x
Avg ROAS
₹2Cr+
Monthly Spend
40%
Lower CPC Avg
Live Account Snapshot
Monthly Ad Spend Managed₹2.4 Cr
Blended ROAS (All Accounts)6.1x
Avg CPC vs Benchmark−40%
Active Campaigns120+
ROAS by Campaign Type
How We Run Google Ads That Convert
01
Account Audit
Full account review — wasted spend, quality score issues, broken tracking, and missed opportunities. We establish a clean baseline before touching budgets.
02
Keyword Strategy
Deep keyword research with competitive intelligence. We build tightly themed ad groups and aggressive negative keyword lists to eliminate irrelevant spend from day one.
03
Campaign Build
Campaigns structured for Quality Score, with conversion-optimised ad copy, responsive search ads, and extensions that increase CTR and reduce CPC.
04
Tracking Setup
GA4, Google Ads conversion tracking, Enhanced Conversions, and CRM integration — all verified before launch. If the data isn't right, the optimisation won't be either.
05
Optimise & Scale
Daily bid management, weekly A/B tests on ad copy, monthly strategy reviews, and quarterly account restructures as the data matures.
Every Google Ads Format,
Done Right
Search Campaigns
Google Search Ads
High-intent traffic at the exact moment someone searches for your product or service. We build tightly structured campaigns with Quality Score optimisation and Smart Bidding strategies aligned to your target CPA.
Exact, phrase, and broad match keyword strategies
Responsive search ads with 10+ headline variants
Aggressive negative keyword management
Ad extensions — callouts, sitelinks, structured snippets
6.8x
Avg ROAS
38%
Lower CPC
Shopping Campaigns
Google Shopping & PLA
Product listing ads that show your product image, price, and store name directly in search results. We manage product feed optimisation, bidding strategy, and Shopping campaign structure for maximum visibility and ROAS.
Google Merchant Centre setup and feed optimisation
Product title and description optimisation
Custom labels for priority bidding
Dynamic remarketing to cart abandoners
8.2x
Avg ROAS
45%
Lower CPA
Performance Max
Performance Max Campaigns
Google's AI-powered campaign type that runs across Search, Shopping, Display, YouTube, Gmail, and Maps from a single campaign. We manage asset groups, audience signals, and budget strategy to get the most from PMax without losing control.
Asset group strategy with audience signal optimisation
Creative assets — headlines, descriptions, images, videos
Customer match and lookalike audience setup
Search term insight reporting and negative keyword lists
5.4x
Avg ROAS
52%
More Conversions
Display & YouTube
Display & YouTube Ads
Brand awareness and remarketing across 2M+ websites and YouTube. We run Display and YouTube campaigns to build your audience at the top of the funnel so your Search campaigns convert more efficiently at the bottom.
Responsive display ads with automated creative testing
YouTube TrueView in-stream and bumper ads
Remarketing to website visitors and past converters
Similar audience and affinity targeting
3.2x
Avg ROAS
4x
Brand Recall
Why Novatex for Google Ads
01
Certified Google Partner
We're a certified Google Partner managing ₹2Cr+ monthly ad spend. Our team passes Google's certification exams annually and gets early access to beta features and dedicated Google support.
02
India & UAE Market Expertise
Indian CPCs vary dramatically by city, category, and season — Diwali, IPL, and festive periods require specific budget strategies. In the UAE, Arabic keyword research and Gulf consumer intent signals require local expertise we have and most agencies don't.
03
Conversion Tracking Done Right
Most agencies run Google Ads with broken or incomplete tracking. We implement GA4, Enhanced Conversions, and CRM-matched attribution from day one — so every rupee of spend is tied to a real business outcome.
04
Landing Pages Included
Traffic without conversion is just a bill. We audit and recommend landing page improvements as standard — and for Growth clients, we build conversion-optimised landing pages alongside campaigns.
05
Daily Optimisation
We check accounts daily — not weekly. Bids, budgets, search terms, and ad schedules are reviewed and adjusted continuously. Slow weekly optimisation burns money between reviews. We don't do that.
06
Transparent Reporting
Weekly performance reports with plain-language commentary and a live Looker Studio dashboard. You see exactly what's running, what's working, and what we're doing next — no spin, no black box.
Verified Reviews
Trusted by 200+ Businesses
Across India & the UAE
Google Reviews
★★★★★
80+ verified reviews
Clutch
★★★★★
Top Agency — India 2024
GoodFirms
★★★★★
Top Software Company
Google Partner
Certified Agency
India & UAE
★★★★★
"Novatex completely transformed our digital presence. The results speak for themselves — 340% more leads in 8 months and our cost per lead dropped by 68%. Genuinely the best agency decision we've made."
★★★★★
"Our Google Ads ROAS went from 2.1x to 8.4x in five months. The team understands the UAE market deeply. They know what works here and they execute at pace. Highly recommend."
★★★★★
"The custom software Novatex built processes 200+ invoices daily — automatically. The ROI on that single project paid for three years of their retainer. Exceptional work."
Trusted by businesses across India & UAE
PropVista
FreshMart
LearnUp
Logistics Plus
EventPro
Gulf Properties
TechStack
MediCare
Google Ads Results From Real Clients
Search + Shopping🇦🇪 Dubai
E-commerce · FreshMart UAE
ROAS from 2.1x to 8.4x — CAC Down 67% in 5 Months
8.4x
ROAS
67%
Lower CAC
3x
Orders
Search + PMax🇮🇳 Kolkata
Real Estate · PropVista Developers
340% More Leads, 68% Lower CPL — ₹220Cr Pipeline
340%
More Leads
68%
Lower CPL
₹220Cr
Pipeline
Search + Display🇦🇪 Dubai
Events · EventPro Dubai
5x Ticket Sales, 3.8x ROAS — 60-Day Campaign
5x
Ticket Sales
3.8x
ROAS
62%
Lower CPL
Tools & Technologies
Campaign Platforms
Google AdsGoogle Merchant CentreDV360YouTube Studio
Analytics & Tracking
Google Analytics 4Enhanced ConversionsGoogle Tag ManagerLooker Studio
Research & Intelligence
SEMrushAhrefsGoogle Keyword PlannerSpyFu
Attribution & CRM
HubSpotSalesforceOffline ConversionsCustomer Match
Expert Guide
Why Most Google Ads Campaigns
Why Most Google Ads Campaigns
Underperform — And How to Fix It
Google Ads is the world's most powerful intent-based advertising platform — when it's run correctly. The problem is that most accounts are not run correctly. Industry research consistently shows that the average Google Ads account wastes 25–30% of its budget on irrelevant clicks, low-quality placements, or poorly structured campaigns. For businesses spending ₹5 lakhs a month, that's ₹1.5 lakhs every month going nowhere.
The most common issues we find when auditing new client accounts are: broad match keywords without proper negative keyword lists, campaigns without conversion tracking (or with incorrectly set up conversion tracking), ad groups that are too broad for Quality Score optimisation, and budgets allocated to campaigns based on intuition rather than data.
Quality Score — The Hidden Cost Multiplier
Quality Score is Google's rating of the relevance and quality of your keywords, ads, and landing pages. It directly affects how much you pay per click — a Quality Score of 10 can reduce your CPC by up to 50% compared to a score of 5. Most businesses have no idea what their Quality Scores are, let alone how to improve them. We treat Quality Score optimisation as a core part of every account we manage because it directly determines how far your budget goes.
Google Ads in India vs UAE
Running Google Ads in India requires an understanding of search behaviour that differs significantly from Western markets. Indian users often search in English for products they'll discuss in Hindi. Search volumes spike dramatically during festive seasons — Diwali, Navratri, IPL — and CPCs follow. Bid strategies need to account for these patterns, not ignore them.
In the UAE, Arabic-language search campaigns are often more cost-effective than English-only campaigns for consumer categories, because fewer advertisers bid on Arabic terms while the intent is equally high. The Google Ads interface supports Arabic ad copy and keywords, but setting this up correctly requires familiarity with Arabic keyword research tools and bidding dynamics. Our Dubai team handles this as standard.
Every Account is Different
We don't publish management fees because the right retainer depends on your ad spend, number of campaigns, and the level of strategic involvement required. We'd rather give you an accurate quote than a misleading ballpark.
01
Free Account Audit
We audit your existing account and identify wasted spend, tracking issues, and quick wins — at no cost, no commitment.
02
Custom Proposal
Based on your ad spend, goals, and campaign complexity — we send a tailored management proposal within 48 hours.
03
No Lock-In
3-month minimum engagement, then rolling monthly with 30 days notice. No long-term lock-in after the initial period.
Get a Free Audit + Custom Proposal in 48 Hours
No commitment · Honest assessment · Delivered within 48 hours
Google Ads Management Across India & the UAE
🇮🇳
Kolkata & India
HQ — India Operations
Deep knowledge of Indian search behaviour, seasonal CPC patterns, and Hindi-English bilingual campaign strategy. We manage accounts across real estate, education, healthcare, and e-commerce across India.
Google Ads agency KolkataGoogle Ads India
🇮🇳
Bangalore & South India
Branch — South India
B2B and SaaS Google Ads for Bangalore's tech ecosystem. LinkedIn-integrated demand generation, account-based marketing campaigns, and enterprise-level conversion tracking.
Google Ads BangalorePPC agency Bangalore
🇦🇪
Dubai & UAE
Branch — UAE Market
Arabic-language Google Ads, Ramadan campaign strategies, UAE real estate and retail PPC — managed by a team that understands Gulf search behaviour and competitive AED bidding environments.
Google Ads agency DubaiPPC agency UAE
Google Ads FAQs
What is the minimum ad spend to work with you?
Our minimum recommended ad spend is ₹50,000 per month for Indian campaigns and AED 2,500/month for UAE campaigns. Below this, Google's Smart Bidding algorithms don't have enough conversion data to optimise effectively and results are inconsistent. Our management fee is separate from ad spend and is quoted based on account complexity.
How long before I see results from Google Ads?
For existing accounts we're taking over, most clients see meaningful improvement within the first 30 days as we fix tracking, restructure campaigns, and cut wasted spend. For new accounts from scratch, expect a 4–6 week learning phase before Smart Bidding optimises effectively. Significant ROAS improvements typically happen between months 2 and 4 as conversion data accumulates.
Are you a certified Google Partner?
Yes — Novatex is a certified Google Partner, which means our team has passed Google's certification requirements, we meet minimum spend thresholds, and we maintain performance standards Google tracks across managed accounts. As a Partner, we also have access to dedicated Google support, beta features, and advanced training resources that non-Partner agencies don't have.
Do you run Google Shopping campaigns?
Yes — Shopping and Performance Max campaigns for e-commerce are a core part of our Google Ads practice. We handle Google Merchant Centre setup, product feed optimisation (titles, descriptions, custom labels), Shopping campaign structure, and dynamic remarketing. Our Shopping campaigns consistently deliver higher ROAS than Search for e-commerce clients because they capture buyers who are ready to purchase.
What is Performance Max and should I run it?
Performance Max (PMax) is Google's AI-driven campaign type that automatically allocates budget across Search, Shopping, Display, YouTube, Gmail, and Maps. It works best for accounts with strong conversion history and well-structured asset groups. We recommend PMax as a complement to — not a replacement for — Search campaigns for most clients. Run without proper setup and audience signals, PMax can waste significant budget. We configure it correctly and monitor it closely.
Do you run Google Ads in Hindi or Arabic?
Yes. We run Hindi-language search campaigns for Indian markets targeting regional audiences across Tier 2 and Tier 3 cities. For UAE, we run Arabic-language campaigns targeting Gulf consumers, which often have lower CPCs and less competition than English-only campaigns in the same categories. Both require native-language keyword research, not just translation — we do it properly.
How do you track conversions accurately?
We implement a full tracking stack from day one: Google Ads conversion tracking via Google Tag Manager, GA4 with cross-platform reporting, Enhanced Conversions (which passes hashed customer data to improve Smart Bidding accuracy), and offline conversion uploads for accounts where leads close over the phone or in person. We verify every conversion action fires correctly before launching campaigns.
Can you take over my existing Google Ads account?
Yes — takeovers are a significant part of our work. We start with a full audit of your existing account, identify what's working (and preserve it), cut what's wasting budget, and restructure gradually to avoid disrupting Smart Bidding learning periods. We don't rebuild accounts from scratch unless there are fundamental structural problems that make a clean restart the better option.
What reporting do I receive?
Weekly performance reports every Monday covering spend, ROAS, CPC, CTR, conversion rate, and top-performing campaigns and keywords — with plain-language commentary. Monthly strategy reviews cover account-level performance and the next month's plan. All clients also receive a live Looker Studio dashboard with real-time data so you can check performance at any time without waiting for a report.
Stop Wasting Budget.
Start Getting
Real ROI.
Free account audit · Custom proposal in 48 hours · Certified Google Partner